Dominate. That's the one-word creative strategy given to us by Target, their rallying cry for the biggest Times Square NYE outdoor media buy in history. And we were happy to comply, plus added next-level components such as screen-to-screen action with animation leaping from one building to the next, interactive photo texting and KissCam elements projecting the experience to an even wider audience. If you were at Broadway and 42nd Street on 12/31/05, then you know.

tags: catalyst studios, target, times square