Street art heavyweight Wooster, weighs in on the Sony PSP ads:
The problem here, for us anyway, is not the ads themselves. It’s the fact that Sony made it appear that the ads were mimic graffiti as if they were done illegally. They weren’t. This smacks, to us, of not knowing your audience well enough. If you are a fraud, eventually you’ll be ratted out. That’s what happened here. If they had stuck to wheat pastes on construction sites, party stamps, and a few Tats Cru commissions, things would have been fine. But instead they made it seem, at first, that these ads were organic. They weren’t. Again, this is the mistake that we find they made. Not the ads themselves. We actually like the ads. It’s where and how they were placed that’s the problem. - via Millionaire Socialite

More News:
tech is essential to kids lives
t-mobile goes aerial, brands a plane

tags: catalyst studios