Cool - Catalyst Studios


Thursday, November 17, 2005

Catalyst designs interactive print piece for tweens

My Holiday Wishlist
[View Larger: My Holiday Wish List]

Catalyst Studios has placed the finishing touches on an interactive print piece designed for Target with the aim of capturing the attention of tween girls, ages 8-12.

"My Holiday Wish" List allows girls to interact with exclusive products from Disney Cuties, Hello Kitty, & Target's own Dottie Loves by mixing and matching re-usable stickers on a silhouette figure of a girl and her room.

The goal is to have girls create their own individualized Holiday Wish List for parents or other family members as a "hint, hint" for the holiday season. In addition to the mix-and-match stickers, My Holiday Wish List also features a giftcard for a free Icee with the aim of driving more traffic to Target Stores.

My Holiday Wish List will be packaged with five different tween magazines including Discovery Girls, Girls' Life, Nickelodeon, M, Disney Adventures and will be dropped during the holiday season. The custom designed pink polybag will be decorated in snowflake designs and word patterns, that read "so very cute, so very merry, so very you".

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