Yesterday afternoon round 6:00pm I was floundering, looking for something to post to fulfill my goal, 1 post per day, no questions.

I'm not sure if I was tired or uninspired, but I just couldn't find anything. Last night I finally found something on The Cool Hunter:

Mobile Shopping from Caravan.

You might say, "but we've already seen this trend in pop-up stores". Well, it is similar in that the retail appears in a location you wouldn't normally expect. The difference is this is not a promotion for a store that has a permanant home, this IS the store. Caravan stops in multiple locations throughout the day and night, and even stretches until the early hours of the morning. The boutique's website features a daily itinerary of the Caravan’s whereabouts like:

Sunday, October 16th, 2005: Caravan will be in Williamsburg, Brooklyn at Bedford and North 7th from 11:00am to 7:30pm.

Booya! The coolest new labels from around the globe in addition to gift items, stationary and books. Caravan can also be booked for functions and events. [source: The Cool Hunter]

tags: catalyst studios, retail, caravan