Nintendogs is a new video game for the Nintendo DS handheld system that allows you to train and groom an electronic dog. Think of it as tamagotchi for your game boy. Nintendogs sold a quarter of a million units in its first week, making it the bestselling new game franchise ever for a portable system. The game was created exclusively for the handheld Nintendo DS console.

This interactive experience continues the design trend we have all been seeing with websites like:
coqroq.com & oddsagainst7even

Does anyone have a name for this trend?
More bitmap, Less Vector
Hand drawn type and graphical elements
Use of video

Nintendogs website