From time to time we all need inspiration and new ideas. Today I want to turn you guys on to a website I found via PSFK, a tend reporting website. Ikea released a new webertisement / microsite that has the look and feel of bullet-time. If you remember bullet time was a technique untilized by The Matrix series and a whole slew of imitators. The Ikea website is not true bullet time, it just has that Matrix-y feel. One of my favorite things about this website is the way the music changes as you enter a new room. I think it adds an additional level of engagement.

Ikea Microsite

tags: catalyst studios, inspiration, ikea