It's easy to be consumed. Consumed by work, by television, by blogging. It's also easy to consume, after all, we're all consumers right? Rob Walker writes a weekly column for the New York Times Magazine titled Consumed. This weeks article, P.C. Tea, is about the tea company Honest Tea. Honest Tea is on a quest to capture the burgeoning new market segment of socially concious, environmentally friendly, free-trade brewing tea lovers. I am posting this for two reasons, to raise awareness of the column and to raise awareness of the market segment.

Damn! I just got the company name! Do you see what I mean? Honest Tea... Do I have to spell it out for you? Honestly!

Rob Walker
Consumed Articles
Honest Tea