When you have a second read The Case for Blogging. Especially the people involved with new business and client relations. Here is a blurb that will hopefully get you interested enough to read the article.

"In 2005, a company would have to either be misinformed or just plain stubborn to not at least consider adding a blog to its business plan."

The article goes on and elaborates on the 10 reasons why everyone should consider including a blog as part of their business:

01. Blogs are interactive
02. Blogs are humanizing
03. Blogs are inexpensive
04. Blogs are immediate
05. Blogs are infectious
06. Blogs are empowering
07. Blogs are enjoyable
08. Blogs are authoritative
09. Blogs are valuable
10. Blogs are popular

Now we may already know all of these things, but chances are our clients don't. This article outlines an argument that can be used to explain to clients how adding blogs to their website can enhance their online presence, reinforce their brand message and build stronger relationships with their customers.

The Culture Vulture